Trader Media Group, one of Europe’s largest specialist multi media groups, has secured a new contract with major car supermarket group, Motorhouse 2000, to provide them with Trader Media Group’s new professional Photo Agent Service, going live this month.
Trader Media Group’s Photo Agent Service gives Motorhouse 2000 the ability to ensure all multi-images are consistent and professionally uploaded, ensuring the consumer begins the buying process at the earliest opportunity, by viewing the actual image of the car. Along with this, Trader Media Group will give dedicated account management, monthly reviews to analyse stock, response and search result data, as well as regular updates of new products and services from Trader Media Group.
The Photo Agent Service uses regional photo agent networks, alongside external photographers, providing a professional photography service for internal and external use. In addition to photography, Photo Agent allows image upload, data entry, dealership and key personnel photography, on-site training and vehicle appraisals. The service is designed to complement the portfolio of products already available from Trader Media Group, with images used within bespoke point of sale material, incorporated within designed dealer websites and uploaded via Dealer Edit 4.
Motorhouse 2000 enjoys a strong and successful relationship with the Trader Media Group’s no 1 motoring magazine, Auto Trader. To further enhance the tailored package from Trader Media Group and to further heighten exposure, Motorhouse 2000 Limited has also signed an agreement to advertise on www.autotrader.co.uk.
As a major car supermarket group, Motorhouse 2000 perceives flexibility and cost effectiveness in relation to response and proactive account management as paramount.
Steve Lucas, Advertising and Media Manager for Motorhouse 2000 comments: “Auto Trader helps us sell cars quicker than any other channel. We are initially using Trader Media Group’s Photo Agent Service for a thirteen week trial, as well as signing an agreement to also advertise on Auto Trader online and are looking forward to seeing the results.”
Craig Stevens, Digital Commercial Director at Trader Media Group comments: “We are delighted to be supplying Motorhouse 2000 with our professional Photo Agent Service. The bespoke system is tailored to meet the Client’s needs and is fully integrated with Dealer Edit, so it will undoubtedly save the group time and money, and increase the quantity of sales leads. We are rapidly expanding our range of products and services and dealers across the UK are increasingly using Trader Media Group as one-stop shop for their advertising requirements.”
Trader Media Group offers a range of manufacturer and dealer management services including Dealer Edit; Dealer Reports; Trader Link; Photo Agent Network; website development and hosting; Dealer Stock Display Systems; and Vehicle Data Checking.
- Ends –
For further information, please contact:
Karen Hughes/Caroline Burnell
The Drum Consultancy
Tel: 020 7025 8044
Fax: 020 7025 8100
Notes to Editor
- With 13 regional Auto Trader magazines across the UK and the Republic of Ireland, the brand is building a competitive position across all effective channels including print, the web, DTV and MIS. Auto Trader provides buyers and sellers including dealer groups and motor manufacturers with a unique interactive digital offering across digital TV (NTL, Telewest, KIT, reaching 3.3m households), mobile (Orange, O2 and T Mobile) and online (AOL and MSN).
- Auto Trader is owned by Trader Media Group, which also publishes market leading niche titles such as Top Marques, Bike Trader, Truck & Plant Trader, Ad Trader, Motorhome and Caravan Trader, Boats and Yachts for Sale, Buy a Boat , Farmer Trader, Marine Trader, Auto Freeway, TNT – all leading their sectors with magazine readership and web visitors.
- Trader Media Group publishes over 70 titles every week with a combined circulation of 1.5 million and has market-leading websites for its top titles.
- Trader Media Group, a division of the Guardian Media Group, employs over 3,900 people across 40 locations in the UK, Ireland, Holland, Italy and South Africa. With an enterprise value of some £1.6bn, the Group is looking to expand on its winning formula – developing a car supermarket and one-stop-shop for motorists; dominating all effective channels to market; building the service and relationship with dealers and manufacturers; and strengthening its portfolio of automotive and specialist classified titles
