Auto Trader, The UK’s number one website to buy and sell new and used cars, has signed a new partnership to provide the newly relaunched TopGear.com/uk website, with Auto Trader’s search functionality to place its stock on the BBC Top Gear website.
Auto Trader has negotiated this new partnership as part of a wider scheme to establish partnerships with national websites that will feature all of AutoTrader.co.uk’s stock. This will ensure that stock is seen by an even greater reach of people, to attract an even larger audience of men and women, with the greatest geographical reach of any other UK based motoring website.
This new partnerships will expose Auto Trader adverts to a more affluent audience, driving new traffic and increasing response across all social groups, to benefit advertisers.
Jonathan Williams, Director of eMarketing at Auto Trader comments: “We are securing quality partnerships with great online brands to ensure that our advertisers stock is seen by the best reach of motorists geographically, providing our advertisers with an unrivalled online offering.“
BBC Worldwide Strategic Partnership Manager, Matt Girling said: “We are pleased to partner with Auto Trader as this partnership cements our interactive car chooser tool as a complete service for those in the market to purchase a car. With the stock provided from Auto Trader, the Top Gear site now offers visitors a complete service, from first interest to point of purchase, whether car buying novice or petrol head.”
Auto Trader makes the world of cars easy, with a one-stop-shop of all things motoring – from new and used cars to insurance and finance – along with advice and solutions to help reduce the cost of motoring for everyone.
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Notes to Editor:
• With 13 regional Auto Trader magazines across the UK and the Republic of Ireland, and an expanding online presence through AutoTrader.co.uk, the brand is building a competitive position across all effective channels including print, the web and WAP.
• Auto Trader is owned by Trader Media Group, which also publishes market-leading niche titles such as Top Marques, Bike Trader, Truck & Plant Trader, Ad Trader, Motorhome and Caravan Trader, Farmers Trader, Auto Freeway – all with the largest reach in their sectors, through magazine readership and web visitors.
• Trader Media Group publishes almost 70 titles every week with a combined circulation of 1.5 million and has leading websites for its top titles.
• Trader Media Group, a division of Guardian Media Group, employs over 3,900 people across 40 locations in the UK, Ireland, Holland, Italy and South Africa. The Group is looking to expand on its winning formula: developing a one-stop-shop for motorists; giving trade customers the opportunity to choose all effective channels to market; building the service and relationship with dealers and manufacturers; and strengthening its portfolio of automotive and specialist classified titles.
• Trader Media Group is jointly owned by Guardian Media Group and Apax Partners, with GMG as the majority shareholder.
For further information, please contact:
Karen Hughes/Caroline Burnell
The Drum Consultancy
Tel: 020 7025 8044
Fax: 020 7025 8100
Email: karenh@drumbeat.co.uk
