Auto Trader, the UK’s no 1 motoring website and magazine, is encouraging fleet buyers to research their new stock before purchasing any vehicles to check how popular the vehicles actually are on the used car market.
With nearly 400,000 vehicles for sale and a data warehouse monitoring the searching on AutoTrader.co.uk amongst its audience of over 10.3 million*, Auto Trader has an enviable research facility available to fleet buyers, designed to be the barometer for the UK automotive industry. (*Source: Auto Trader Audit, 2008)
In fact, when looking at the top 20 cars most searched for on AutoTrader.co.uk and comparing to the top 20 registered vehicles via the DVLA; the data is extremely similar, which shows the accuracy of data collected by Auto Trader. The data shows that what motorists are looking for on AutoTrader.co.uk, is what they are buying.
Auto Trader’s depth of research can show, for example, the top 20 models across all car sectors by many variables including, colour; transmission type; fuel; engine size; and trim options.
INSERT CHART OF TOP 10 MOST SEARCHED FOR CARS ON AUTOTRADER.CO.UK
To a fleet buyer or risk analyst, this data is important as it shows the buying trends, which is vital as new fleet stock will become used vehicles for sale in three years time.
Nick King, Market Research Director at Auto Trader, comments: “We are in a unique position within the UK automotive sector to show the buying habits of motorists, which we know is directly linked to the types of registered vehicles. The top 20 cars searched for on AutoTrader are very similar to the top 20 cars registered with the DVLA. Simply, what people look for on AutoTrader, is what they actually buy. We can therefore assume AutoTrader to be a barometer for UK motorist and their buying habits.
“We know that fleet buyers would find this information useful in their planning and research and we would be happy to demonstrate our data capabilities to fleet buyers directly. During this difficult market period, buying the right vehicles to resell in three years time is vital and our data can help fleet buyers to make the right decision.”
Auto Trader makes the world of cars easy, with a one-stop-shop of all things motoring – from new and used cars to insurance and finance – along with advice and solutions to help reduce the cost of motoring for everyone.
For further information, please call Nick King at Auto Trader on 0208 544 7000
- Ends -
Notes to Editor:
• With 13 regional Auto Trader magazines across the UK and the Republic of Ireland, and an expanding online presence through AutoTrader.co.uk, the brand is building a competitive position across all effective channels including print, the web and WAP.
• Auto Trader is owned by Trader Media Group, which also publishes market-leading niche titles such as Top Marques, Bike Trader, Truck & Plant Trader, Ad Trader, Motor home and Caravan Trader, Farmers Trader, Auto Freeway – all with the largest reach in their sectors, through magazine readership and web visitors.
• Trader Media Group publishes almost 70 titles every week with a combined circulation of 1.5 million and has leading websites for its top titles.
• Trader Media Group, a division of Guardian Media Group, employs over 2,400 people across 35 locations in the UK, Ireland, Italy and South Africa. The Group is looking to expand on its vision – to be the no.1 marketplace for motorists; giving trade customers the opportunity to choose all effective channels to market; building the service and relationship with dealers and manufacturers; and strengthening its portfolio of automotive and specialist classified titles.
• Trader Media Group is jointly owned by Guardian Media Group and Apax Partners, with GMG as the majority shareholder.
For further information, please contact:
Karen Hughes/Caroline Burnell
The Drum Consultancy
Tel: 020 7025 8044
Fax: 020 7025 8100
Email: karenh@drumbeat.co.uk
