According to new research from Auto Trader, the UK’s no 1 motoring website and magazine, 36-40 year olds were the most likely to have an accident, followed by those ages 31-35, dispelling the myth that young drivers are the worst on the roads.
However, anybody born in 1981 should be especially careful when on the road as the data shows that they have the most claims. Other unlucky years include 1974, 1978, 1967 and 1975.
Drivers born between January 20th and February 18th (Aquarius) were most likely to have an accident, according to the research, followed by Pisceans (born between February 19th and March 20th). Scorpios (October 24th – November 21st) and Sagittarians (November 22nd – December 21st) were the star signs least prone to accidents, with the lowest number of claims.
The new data also shows that 15% of all Auto Trader Insurance claims are for Ford vehicles, but the unluckiest make and model is the Vauxhall Corsa, which accounts for 5% of all car insurance claims.
The data, compiled of over 4,600 claims collected over the last 12 months, shows that Friday seems to the day to avoid on the road for motorists, as that is the day that 16% of all accidents take place one. Sunday, predictably is the safest day to drive.
Not surprisingly, women are officially safer drivers than men. Females are safer drivers than male motorists, with men making nearly 20% more claims than women.
Tom White, Head of Financial Services at Auto Trader, comments: “It is always stressful when you are involved in an accident. However, if you have a helpful insurance company that can sort out your claim, it can make all the difference.
“Remember, it is worth paying a little more on your insurance policy to make sure you have all the benefits you might need in the event of an accident. Check your policy carefully to see what the level of cover is and what are included in the policy and what are classed as ‘extras’.
“We have recently launched an insurance comparison tool on AutoTrader.co.uk, which searches hundreds of prices from leading UK insurance providers and enables cover comparison to ensure that motorists find the best overall deal that is right for them.”
Auto Trader makes the world of cars easy, with a one-stop-shop of all things motoring – from new and used cars to insurance and finance – along with advice and solutions to help reduce the cost of motoring for everyone.
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Notes to Editor:
• With 13 regional Auto Trader magazines across the UK and the Republic of Ireland, and an expanding online presence through AutoTrader.co.uk, the brand is building a competitive position across all effective channels including print, the web and WAP.
• Auto Trader is owned by Trader Media Group, which also publishes market-leading niche titles such as Top Marques, Bike Trader, Truck & Plant Trader, Ad Trader, Motorhome and Caravan Trader, Farmers Trader, Auto Freeway – all with the largest reach in their sectors, through magazine readership and web visitors.
• Trader Media Group publishes almost 70 titles every week with a combined circulation of 1.5 million and has leading websites for its top titles.
• Trader Media Group, a division of Guardian Media Group, employs over 3,900 people across 40 locations in the UK, Ireland, Italy and South Africa. The Group is looking to expand on its winning formula: developing a one-stop-shop for motorists; giving trade customers the opportunity to choose all effective channels to market; building the service and relationship with dealers and manufacturers; and strengthening its portfolio of automotive and specialist classified titles.
• Trader Media Group is jointly owned by Guardian Media Group and Apax Partners, with GMG as the majority shareholder.
For further information, please contact:
Karen Hughes/Caroline Burnell
The Drum Consultancy
Tel: 020 7025 8044
Fax: 020 7025 8100
Email: karenh@drumbeat.co.uk
