Our divisions

Trader Digital
Trader Digital is the online business, offering the most popular automotive website in the UK in the form of autotrader.co.uk and developing new products that will give dealers, private sellers and buyers access to the latest technology to advertise and give the best response to those advertisements.

Last year, Trader Digital launched Auto Trader Mobile and its associated iPhone application, which quickly took off to achieve c.300,000 downloads in its first month and to result in more than 4,000 dealers signing mobile contracts by the year-end.

The division’s core business of classified automotive advertising continues to focus on providing higher response to advertisements placed by customers as consumer usage increasingly switches online. The group uses tracking data and consumer usage statistics to demonstrate high response rates to its advertisers, which are well in excess of those offered by TMG’s competitors.

Trader Publishing
Trader Publishing focuses on UK printed magazines including the Auto Trader and AdTrader regional magazines and national titles, including Truck and Plant Trader, Motor Home and Caravan Trader, Bike Trader and Farmers Trader.

Despite the structural change away from published material, the Auto Trader title
retains a strong presence on magazine racks up and down the UK, with circulation figures averaging over c.89,000 per week. Source April 2010-March 2011 ABC figures. The division also includes online operations for AdTrader and the national titles.

Trader International
Trader International focuses on the group’s overseas businesses in Ireland, Italy and South Africa, which operate in both the online and print automotive classified advertising sectors.

South Africa has been expanding Auto Trader magazine into new regions of the country and increasing its online growth. The South African business is also looking to tap into the country’s growing mobile market wherever possible, following the example of the successful mobile launch in the UK.