New Autotrader.co.uk will enhance user engagement and strengthen brand experience
Auto Trader, the UK’s no 1 motoring website and magazine, has appointed Sapient and ThoughtWorks to help design and deliver a new website and Web 2.0 platform in the first half of 2009. For consumers, the site further streamlines finding relevant motoring information through significantly improved [...]
Author Archives: Trader Media
AUTO TRADER REDESIGNS WEBSITE WITH SAPIENT & THOUGHTWORKS
February 18, 2009 – 12:56 pm
AUTO TRADER CAN SAVE EVERY MOTORIST £100 ON THE COST OF MOTORING INSTANTLY!
January 27, 2009 – 3:39 pm
Whilst there is research to suggest that up to 98% of coupons and vouchers end up in the bin, UK Internet searches for discount vouchers have increased by 133% over the last 12 months, while visits to voucher websites have gone up by 45% over the same period.* (*Source: Hitwise, December 2008).
Auto Trader, the UK’s [...]
AUTO TRADER RESEARCH STRIKES UPBEAT NOTE ABOUT PRINT ADVERTISING
January 21, 2009 – 3:22 pm
Research by Auto Trader, the UK’s number one motoring website and magazine, has shown the enduring attraction and benefits of advertising in print as well as online.
Although traditional print-based classified advertising is facing a number of challenges, illustrated by the recent announcement of the closure of Exchange & Mart magazine, Auto Trader’s research proves that [...]
NEARLY HALF OF THE UK’S MOTORISTS MAY BE DRIVING UNROADWORTHY CARS DURING HAZARDOUS WINTER MONTHS
January 20, 2009 – 3:38 pm
Shocking new research from Auto Trader, the UK’s no 1 motoring website and magazine, shows that nearly half (49%) of the UK motorists are driving vehicles that are potentially unroadworthy during the hazardous winter months.
The new Auto Trader survey, conducted amongst more than 3,000 motorists nationwide, shows that the credit crunch coupled with the aftermath [...]
THE SPIRALLING COST OF COMMUTING IS DRIVING A BOOM FOR SMALLER CARS
January 12, 2009 – 3:36 pm
In the wake of the new 6% average price rises for rail users, with some rail season tickets rising by more than 10%, new research from Auto Trader, the UK’s no 1 motoring website and magazine, shows that motorists are opting for smaller cars to reduce their commuting costs.
The Auto Trader survey shows that 1.6 [...]
AUTO TRADER PROVIDES VALUABLE BAROMETER FOR FLEET BUYERS
December 17, 2008 – 3:26 pm
Auto Trader, the UK’s no 1 motoring website and magazine, is encouraging fleet buyers to research their new stock before purchasing any vehicles to check how popular the vehicles actually are on the used car market.
With nearly 400,000 vehicles for sale and a data warehouse monitoring the searching on AutoTrader.co.uk amongst its audience of over [...]
AUTO TRADER SURVEY REVEAL’S THE GOVERNMENT’S DRINK DRIVING CAMPAIGN ISN’T WORKING
December 15, 2008 – 3:24 pm
This year, the Government is spending a reported £6 million on advertising for its Christmas anti-drink driving campaign message, predominately on TV, which isn’t working judging by the results of a survey by Auto Trader, the UK’s no 1 motoring website and magazine.
In spite of the Government’s effort to persuade motorists not to drink and [...]
BE EXTRA CAREFUL ON THE ROADS IF YOU ARE A 40 YEAR OLD AQUARIAN MAN DRIVING A FORD ON A FRIDAY ACCORDING TO AUTO TRADER INSURANCE
December 11, 2008 – 3:37 pm
According to new research from Auto Trader, the UK’s no 1 motoring website and magazine, 36-40 year olds were the most likely to have an accident, followed by those ages 31-35, dispelling the myth that young drivers are the worst on the roads.
However, anybody born in 1981 should be especially careful when on the road [...]
AUTO TRADER SIGNS NEW PARTNERSHIP TO PUT STOCK ON TOP GEAR WEBSITE
November 28, 2008 – 3:19 pm
Auto Trader, The UK’s number one website to buy and sell new and used cars, has signed a new partnership to provide the newly relaunched TopGear.com/uk website, with Auto Trader’s search functionality to place its stock on the BBC Top Gear website.
Auto Trader has negotiated this new partnership as part of a wider scheme to [...]
ECONOMIC SLUMP: CAR BUYERS ABANDON BRAND IMAGE
November 19, 2008 – 3:35 pm
Motorists no longer consider the brand image, make/model or performance of a vehicle to be a top priority, with many motorists focusing on the cost of ownership when considering their next vehicle, according to new research from Auto Trader, the UK’s no 1 motoring website and magazine.
The decline in importance of brand value was underlined [...]
