Auto Trader
Auto Trader publishes around 370,000 cars listed in all its weekly editions (web and print together). Because Auto Trader has such a great reputation with private buyers and sellers it is also widely used by the motoring trade to list their stock. Over 80% of vehicles listed are from independent dealers, car supermarkets and franchised dealers offering the best deals across the country. Of particular interest to the trade is our new car section. This was added to the magazine in 2002 and has been performing strongly ever since, providing buyers with an unrivalled selection of new and used vehicles.
The magazine’s associated website, www.autotrader.co.uk was launched in 1996 and has become every bit as popular and high profile as its print title cousin.
Autotrader.co.uk
Welcome to Britain’s busiest, most popular and most profitable automotive website. Autotrader.co.uk not only features the country’s largest selection of cars for sale, it also plays host to bikes, caravans, plant, trucks and caravans too.
Autotrader.co.uk is Europe’s largest motoring website and ranks as the secons largest ABCe audited UK website with over 360,000 vehicles listed at any one time. It has a 38% share of the automotive classified market (Hitwise, August 2007). Its popularity with the general public and its high trust rating make it popular with the motor trade too – with around 90% of the cars listed being dealer stock. The site generates some strong numbers:
- 525,954,855 page impressions per month
- 8,006,910 unique users per month
- 70,605,394 searches per month
(source – ABCe March 2007)
