South Africa
Auto Trader
The South African version of Auto Trader is published every week an is sectioned into regions to ensure ease of search. Each issue has an average circulation of 23,044 and a readership of 665,000. It also includes an insert covering Top Marques, showcasing the higher end vehicles. This has an average of 380 pages per isue, featuring around 8,000 vehicles for sale.
The associate website, www.autotrader.co.za, is South Africa’s most popular online automotive destination and is ranked in the top 20 most visited sites in the country. On an average monthly basis autotrader.co.za attracts more than 450,000 unique users and delivers 20 million page impressions, with some 32,000 vehicles offered for sale at any one time.
Commercial Trader
This fortnightly magazine, featuring commercial vehicles has a circulation of 6,077 and an estimated readership of over 18,000.
Auto Freeway
Published in a number of regional editions, this free copy magazine has gone from strength to strength in recent years. Regional editions are as follows:
- Auto Freeway Cape Town, published weekly, with a circulation of 30,000 and a readership of 90,000
- Auto Freeway Kwa-Zulu Natal, published weekly, with a circulation of 27,000 and a readership of 81,400
- Auto Freeway Johannesburg, published weekly, with a circulation of 20,000 and a readership of 60,000
