Ad Trader
Previously known as Supermart and Diamond FreeAds, these two publications joined forces and were re-launched in 2001 as Ad Trader. Ad Trader is the classified newspaper with the largest circulation and geographical coverage of any publication of its kind.
The paper is produced in 11 weekly regional editions and sells nearly 128,000 copies a week (ABC July - December 2007). Scottish Ad Trader and Hants & South Wiltshire Ad Trader both also distribute weekend editions.
The Ad Trader papers carry over 150,000 private ads in an average week - covering everything from pets to property. Classified advertisements are free to private advertisers. Ad Trader also has a thriving online presence, at www.adtrader.co.uk.
Adtrader.co.uk
This is Britain’s busiest online classified website, carrying more advertisements than any other. Users can buy, sell or bid on almost anything – from a date to a job or even a holiday. Ads are quick and easy to search by price, by geographical location and by keyword
Ad Trader regularly features over 630,000 different advertisements, and the website’s numbers are impressive. It generates:
- 16 million page impressions every month
- 7 million searches every month
- Over 400,000 registered users
(Source - Trader Media Internal Tracking July 2008)
