AUTO TRADER GROUND-BREAKING NEW ADVERTISING CAMPAIGN
March 31st, 2006Auto Trader is set to take a larger stake of the UK new and used car market through a new, innovative and ground breaking campaign, which will dominate petrol forecourts across the UK, radio and digital motoring media from April 2006.
The new campaign, which is part of a 2006 £11 million integrated, multi-marketing campaign featuring retail, online and regional activity, is set to deliver over 1 billion motorist impacts and will run for the next 12 months. The national forecourt campaign is the first of its kind and will carry Auto Trader’s new advertising creative, focusing on ‘choice’ – more cars, more dealers, more readers and visitors locally and nationally and ‘local’ – life is local, time precious.
Posted in Corporate news
