AUTO TRADER ANNOUNCES NEW SUPPLEMENTS FOR 2008
January 29th, 2008Auto Trader, the no 1 motoring website and magazine, has announced an increased investment in its magazine during 2008 with the launch of five polybagged and bound-in high quality, new supplements to boost circulation.
Auto Trader has now developed a range of new, high-quality editorial supplements for 2008 – Auto Trader Extra – which are designed to be expert and helpful guides, covering key motoring topics.
In addition to the supplements, this year Auto Trader will be introducing magazine enhancements including a new-look front cover, easy-to-use contents guide and improved editorial content, which will be launched on 28 February 2008.
Auto Trader has designed the Extra supplements to attract specific key audiences, including: 25-34 year old females, 25-44 year old male motoring enthusiasts, 45 year old and over families and 45-65 year old high-income earners.
Auto Trader Extra Supplements
New Car (March & August 2008)
Family Cars (May 2008)
The Business (Vans) (June & September 2008)
Finance & Insurance (September 2008)
4×4/SUV (October 2008)
Each supplement will run to between 32 and 48 pages, including a range of content from features, news, test drives and best buys. The supplements will be printed in full colour on high quality, glossy paper. In addition to the Extra supplements, special microsites will be launched online via AutoTrader.co.uk, which will include the supplement content on the site.
The new magazine enhancements and supplements form part of the major investment in the Auto Trader magazine in 2008, which highlights its continued success amongst both trade and consumer advertisers. Currently the readership of Auto Trader, which has 13 regional editions, reaches a readership of over 1.4 million motorists* and nearly 14 million copies of Auto Trader are sold every year in the UK. (* Source: NRS, Feb 2007 & ABCe March 2007)
Auto Trader is the UK’s 40th most actively purchased magazine in the country, and it is the 8th best selling title on the news stand, putting it ahead of magazines such as Nuts, What Car and Hello Magazine.
Marcus Jones, National Sales Director at Trader Media Group commented: “There is a perception that Auto Trader has a purely male C2D audience, but we also have a huge female and ABC1 audience, which is attractive for many motoring and lifestyle advertisers.
“These new supplements and microsites have been developed to attract new motorists to Auto Trader and draw in additional readers and website visitors.
“We provide a cost-effective channel to market for higher social grade and female-focused products and services. Our investment in the magazine is testament to view that it is still a highly valuable sales tool, both for trade and consumer advertisers.”
Auto Trader has positioned itself as the channel of choice for buying and selling a new and used vehicle, built on the combination of local targeting and comprehensive national coverage and can be accessed via its magazine, website and WAP media.
- Ends -
Notes to Editor:
• With 13 regional Auto Trader magazines across the UK and the Republic of Ireland, the brand is building a competitive position across all effective channels including print, the web and WAP.
• Auto Trader is owned by Trader Media Group, which also publishes market leading niche titles such as Top Marques, Bike Trader, Truck & Plant Trader, Ad Trader, Motorhome and Caravan Trader, Farmers Trader, Auto Freeway, TNT magazine – all with the largest reach in their sectors, through magazine readership and web visitors.
• Trader Media Group publishes over 70 titles every week with a combined circulation of 1.5 million and has leading websites for its top titles.
• Trader Media Group, a division of Guardian Media Group, employs over 3,900 people across 40 locations in the UK, Ireland, Holland, Italy and South Africa. The Group is looking to expand on its winning formula - developing a one-stop-shop for motorists; giving trade customers the opportunity to choose all effective channels to market; building the service and relationship with dealers and manufacturers; and strengthening its portfolio of automotive and specialist classified titles.
For further information, please contact:
Karen Hughes/Caroline Burnell
The Drum Consultancy
Tel: 020 7025 8044
Fax: 020 7025 8100
Email: karenh@drumbeat.co.uk
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