AUTO TRADER LAUNCHES NEW AGENCY WEBSITE
February 14th, 2008Auto Trader, the UK’s no 1 motoring website and magazine, has launched a new agency website – Auto Trader Advertising Solutions - designed by Harvest Digital, to provide advertising and audience information in a concise and convenient format to media buyers and advertisers.
The new Auto Trader Advertising Solutions website – www.autotrader.co.uk/advertising - which launches on 28 February, features profiles on Auto Trader’s on and offline audience of 10 million motorists; details on advertising via the magazine and website; and news listings information.
In addition to this, the new site also includes access to Auto Trader’s research repository, which gives invited agencies access to a variety of valuable research and data on the attitudes and behaviours of UK motorists. The new research repository area allows media buyers and advertisers access to a variety of research reports, compiled by eDigital Research, on a range of topics and motoring issues from thousands of Auto Trader’s users.
The Advertising Solutions website also includes details of Auto Trader’s new multi-million pound investment in the relaunch of the Auto Trader brand, which is designed to attract new motorists to the magazine and website; analysis of Auto Trader’s audience across all the brand’s communication channels, enabling advertisers to tailor advertising to both general and niche consumer segments; and information on campaign planning to support users that are new to online and offline media planning, including case studies of previous successful campaigns placed with Auto Trader.
Advert formats and specs for both the Auto Trader magazine and website will be available via the website, allowing users to see all formats and source more detail on request. Deadlines will also be included and technical build specs can be downloaded as a PDF. The website also has details on all of Auto Trader’s sister titles, including Top Marques and Bike Trader.
Full contact details for online and offline sales are clearly positioned within the website for media buyers who have further queries, or wish to place advertising with Auto Trader.
Naomi Lay, Head of Display Advertising at Trader Media Group explained: “We have launched Auto Trader Advertising Solutions to allow media buyers to find all the information that they need in one place – audience profile, advert specs, online and offline channel information and access to our research and news stories. We appreciate that often time is tight so this site will ensure all relevant information is quickly accessible.
“We hope that media buyers find the site helpful. As the no 1 channel for UK motorists, reaching nearly 10 million consumers each month across a diverse audience, the possibilities are endless. This site will act as a showcase for these opportunities, both on and offline.”
Auto Trader will also be running a competition from the end of February for four weeks on the new agency website for all media planners and buyers to win either a Nintendo Wii or a Sony LCD TV – log on to www.autotrader.co.uk/advertising for more information.
Auto Trader has positioned itself as the channel of choice for buying and selling a new and used vehicle, built on the combination of local targeting and comprehensive national coverage and can be accessed via its magazine, website and WAP media.
- Ends -
Notes to Editor:
• With 13 regional Auto Trader magazines across the UK and the Republic of Ireland, and an expanding online presence through AutoTrader.co.uk, the brand is building a competitive position across all effective channels including print, the web and WAP.
• Auto Trader is owned by Trader Media Group, which also publishes market-leading niche titles such as Top Marques, Bike Trader, Truck & Plant Trader, Ad Trader, Motorhome and Caravan Trader, Farmers Trader, Auto Freeway, TNT magazine – all with the largest reach in their sectors, through magazine readership and web visitors.
• Trader Media Group publishes almost 70 titles every week with a combined circulation of 1.5 million and has leading websites for its top titles.
• Trader Media Group, a division of Guardian Media Group, employs over 3,900 people across 40 locations in the UK, Ireland, Holland, Italy and South Africa. The Group is looking to expand on its winning formula: developing a one-stop-shop for motorists; giving trade customers the opportunity to choose all effective channels to market; building the service and relationship with dealers and manufacturers; and strengthening its portfolio of automotive and specialist classified titles.
• Trader Media Group is jointly owned by Guardian Media Group and Apax Partners, with GMG as the majority shareholder.
For further information, please contact:
Karen Hughes/Caroline Burnell
The Drum Consultancy
Tel: 020 7025 8044
Fax: 020 7025 8100
Email: karenh@drumbeat.co.uk
Posted in Press releases
