MORE AND MORE MOTORISTS ARE SEARCHING FOR INSURANCE QUOTES ONLINE ACCORDING TO A NEW SURVEY BY AUTO TRADER
March 15th, 2008Research by Auto Trader, the UK’s no 1 motoring website and magazine, reveals that more and more motorists are searching for insurance quotes online, with over 4,000 quotes searched for each day on AutoTrader.co.uk – a 30% increase over the last 12 months.
According to the research*, nearly 30% of motorists go online and get quotes directly from insurers when it comes to renewing, with 37% using the Internet to get quotes from price comparison sites. Less than 10% would ring one or two other insurers for quotes. (*Source: eDigital, February 2008)
Nearly 80% of motorists have used a price comparison website in their search for car insurance and of those, 30% commented that the quotes they received were ‘very’ accurate.
Today, the majority of motorists shop around annually for their insurance (82%) according to the survey of over 4,500 drivers nationwide. The most important factors, according to UK motorists, for choosing an insurance provider are:
- low-cost premiums (100%)
- extent of cover offered (48%)
- being a trusted, reputable brand (38%)
- no claims protection (26%)
- low excess (22%).
Tom White, Head of Partnerships at Auto Trader, comments: “We have seen a significant increase in the number of insurance quotes we are providing to users each day, which highlights the growing trend of motorists buying their insurance online.
“We have introduced our own insurance service and have also now launched a price comparison tool on AutoTrader.co.uk, searching hundreds of prices from leading UK insurance providers.”
Auto Trader has launched its own on-line insurance product, partnered with Junction, part of the Budget Group Limited (BGL) Group, the leading personal lines intermediary.
Auto Trader Insurance is available for immediate cover and features a free 30 day warranty, flexible payment options, claims repairs guaranteed for 3 years, no application forms to fill in, automatic 60 days EU cover, as well as breakdown cover and legal expenses cover available.
Quotes from Auto Trader Insurance can be found in the sites’ own price comparison tool, which also searched over 150 schemes from UK insurance providers, offering a wide range of choice for motorists.
Auto Trader makes the world of cars easy, with a one-stop-shop of all things motoring – from new and used cars to insurance and finance. Auto Trader also has the largest collection of motorist reviews of their cars, with 50,000 reviews covering thousands of makes and models.
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Notes to Editor:
• With 13 regional Auto Trader magazines across the UK and the Republic of Ireland, and an expanding online presence through AutoTrader.co.uk, the brand is building a competitive position across all effective channels including print, the web and WAP.
• Auto Trader is owned by Trader Media Group, which also publishes market-leading niche titles such as Top Marques, Bike Trader, Truck & Plant Trader, Ad Trader, Motorhome and Caravan Trader, Farmers Trader, Auto Freeway – all with the largest reach in their sectors, through magazine readership and web visitors.
• Trader Media Group publishes almost 70 titles every week with a combined circulation of 1.5 million and has leading websites for its top titles.
• Trader Media Group, a division of Guardian Media Group, employs over 3,900 people across 40 locations in the UK, Ireland, Holland, Italy and South Africa. The Group is looking to expand on its winning formula: developing a one-stop-shop for motorists; giving trade customers the opportunity to choose all effective channels to market; building the service and relationship with dealers and manufacturers; and strengthening its portfolio of automotive and specialist classified titles.
• Trader Media Group is jointly owned by Guardian Media Group and Apax Partners, with GMG as the majority shareholder.
For further information, please contact:
Karen Hughes/Caroline Burnell
The Drum Consultancy
Tel: 020 7025 8044
Fax: 020 7025 8100
Email: karenh@drumbeat.co.uk
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