AUTO TRADER’S NEW RESEARCH SHOWS ONE IN FIVE USERS SPENDS OVER £120 A MONTH ONLINE
March 14th, 2008Auto Trader, the UK’s no 1 motoring website and magazine, has today released new research, which shows that almost 20% of their users spend over £120 each month, which corresponds with the total online population.* Nearly 30% of users spend up to £20 online each month, with a further 30% spending between £20 and £50 each month and nearly one quarter spending between £50 and £120. (*Source: BMRB Wave 42, November 2007).
The research, conducted amongst over 5,000 UK motorists, shows that nearly three quarters are in full-time employment, earning an average of £20,000 - £30,000. Over 60% of users own their property, with nearly 70% living in a semi detached or detached home.
AutoTrader.co.uk users take at least one holiday abroad each year (28%), with 39% holidaying overseas twice a year or more. In fact, 43% have booked their holiday online within the past 12 months, with over 60% researching it online before they booked.
During the past 12 months, 55% of AutoTrader.co.uk users have brought electrical goods online, followed by:
- Insurance/finance (50%)
- Music (CDs and downloads) (49%)
- DVDs (46%)
- Holidays (43%)
- Fashion (37%)
- Books (37%)
- Motoring accessories (32%)
- IT equipment/computer games (30%)
- Health & beauty (29%)
Two thirds visit websites of high-street stores when buying online, followed by online auction sites (65%) and large independent websites such as Amazon (56%).
In an average month, AutoTrader.co.uk users spend between £20 and £50 on the following:
- Fast food (24%)
- Confectionary (12%)
- Alcoholic drinks (27%)
- Health & beauty (24%)
- Fashion (29%)
- Music (CDs and downloads) (13%)
- DVDs (13%)
- Books (10%)
- Mobile phone (42%)
- Computer games (11%)
- Entertainment e.g. cinema (21%)
- Electrical goods (16%)
- Motoring accessories (16%)
- Toys and games (9%)
- Groceries (13%)
Auto Trader magazine and website reaches a combined audience of nearly 10 million motorists*. In January 2008, Auto Trader’s website, www.autotrader.co.uk, enjoyed over 8.5 million unique users*, who carried out over 77 million searches on new and used vehicles. This record growth in monthly average unique users is a 25% year on year increase and a 38% month on month increase**. (*Source: Combined ABC/Auto Trader Internal Audit, February 2008) (**Source: Auto Trader Audit, January 2008).
Now in the top 50 most visited sites in the UK, Auto Trader is a route to market for one quarter of the UK online adult population, who each spends an average of 15 minutes on the site per visit - spending more time on AutoTrader.co.uk than they do on Facebook*. (*Source: Comscore November 2007).
Auto Trader is also the no.1 motoring website visited by women in the UK, with 1,634,000 unique female visitors per month - 34% more women than eBay Motors.
Naomi Lay, Head of Display Advertising at Auto Trader, comments: “Auto Trader attracts attracts over eight and a half million UK consumers that are confident when buying online and have a good level of disposable income. Our consumers aren’t solely interested in cars - they are internet savvy and comfortable with purchasing online; they purchase anything from DVDs to holidays and this, combined with our massive reach, is why we are becoming an increasingly popular destination for lifestyle advertisers.”
Auto Trader makes the world of cars easy, with a one-stop-shop of all things motoring – from new and used cars to insurance and finance. Auto Trader also has the largest collection of motorist reviews of their cars, with 50,000 reviews covering thousands of makes and models.
- Ends -
Notes to Editor:
• With 13 regional Auto Trader magazines across the UK and the Republic of Ireland, and an expanding online presence through AutoTrader.co.uk, the brand is building a competitive position across all effective channels including print, the web and WAP.
• Auto Trader is owned by Trader Media Group, which also publishes market-leading niche titles such as Top Marques, Bike Trader, Truck & Plant Trader, Ad Trader, Motorhome and Caravan Trader, Farmers Trader, Auto Freeway – all with the largest reach in their sectors, through magazine readership and web visitors.
• Trader Media Group publishes almost 70 titles every week with a combined circulation of 1.5 million and has leading websites for its top titles.
• Trader Media Group, a division of Guardian Media Group, employs over 3,900 people across 40 locations in the UK, Ireland, Holland, Italy and South Africa. The Group is looking to expand on its winning formula: developing a one-stop-shop for motorists; giving trade customers the opportunity to choose all effective channels to market; building the service and relationship with dealers and manufacturers; and strengthening its portfolio of automotive and specialist classified titles.
• Trader Media Group is jointly owned by Guardian Media Group and Apax Partners, with GMG as the majority shareholder.
For further information, please contact:
Karen Hughes/Caroline Burnell
The Drum Consultancy
Tel: 020 7025 8044
Fax: 020 7025 8100
Email: karenh@drumbeat.co.uk
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