Product Development

As one of Europe’s largest online and offline specialist publishers of classified titles and websites, Trader Media Group recognises the need for constant innovation and improvement of our product offering. Our customers – trade and private advertisers – want better stand out in a crowded market, higher return on investment and an intuitive, easy to use experience when they come to advertise. They want us to make life easy for them, and we try to do just that.

We’ve developed our Dealer Portal as an exclusive website for UK dealers. It provides all of the tools and products essential for sales success: www.dealerportal.co.uk

Stock Management

It’s important that the motor trade are able to use our market leading position to get in front of as many potential buyers as possible – and this means easy, hassle free stock management. We have developed our TraderLink and Dealer Edit tools to enable dealers to obtain new stock or dispose of unwanted stock to other traders, and to easily edit or upload stock to onto autotrader.co.uk and our partner sites.

Advertising solutions

At Trader Media Group, we know that dealers are looking for standout – whether they want to sell through a new channel or to show off their cars visually, they want to cut through the clutter to get in front of their audience. That’s why we’ve developed a series of added value advertising products that will help them to target their audience through the right channel. From expertly designed dealer websites to mobile marketing, we have a product that will suit every trade advertiser.

Reporting tools

We recognise that our dealers need to know how well their advertising is performing so that they can determine the return they are making on their investment. We’ve made big improvements to our reporting products to give advertisers real insight into their advertising performance – whether via telephone or website, as well as vehicle price comparison tools to enable dealers to remain competitive.