Advertising solutions
We’re constantly striving to develop new advertising solutions to ensure dealer’s dealerships are seen and their vehicles sold.
Website
We provide dealers with an expertly designed website, showing off their stock to its full potential. With a simple, search engine friendly web address, dealers will be found easily. And with a number of website layouts to choose from, they can tailor their site to suit.
Auto Trader Visual
Auto Trader Visual takes nine dealer images and uses them to give consumers a virtual tour of the vehicle. Using professional transitional, zooming and panning effects, consumers can pan over bodywork and zoom into key features. Auto Trader Visual ads achieve an average 35% increase in click through rates (Auto Trader internal data).
Regional Banners
Regional Banners are a range of banner packages enabling dealers to promote their dealership and vehicles on autotrader.co.uk search result pages. The packages enable dealers to both increase and more effectively target their online presence, driving response and raising brand awareness.
Featured Listings
Allows dealers to take top spot in the search results. We’ll only display one Featured Listing per page and the advert will be larger than every other for maximum standout. Featured Listing adverts deliver on average 30% more calls than standard adverts*(Source: Auto Trader Internal data 09)
Search Standout
Powerful ads, guaranteed to stand out. Vehicles get a bigger ad space, thumbnail image and logo, and a feature packed pop-up showing up to five associated vehicles. Research shows that consumers use images to select vehicles, with this in mind our Search Standout adverts showcase up to nine images of the featured vehicle on the results page.
Auto Trader Mobile
Over 15 million people in the UK use the mobile internet, so we’ve launched Auto Trader Mobile to help dealers sell even more cars. We put dealers’ forecourts in consumers’ pockets, allowing buyers to search for a vehicle wherever they are, delivering dealers 15% more mobile response to their business* (Source Auto Trader mobile stats Nov 09)
Packages
Our response packages contain relevant and complementary products that assist dealers in selecting the products they need.
The RESPONSE package contains products that generate advertising response and allow dealers to measure its effectiveness, giving them the quantity of enquiries and insight they need to manage a successful campaign. With three available packages; RESPONSE, RESPONSE PLUS and RESPONSE PRO, there is an option perfect for every dealer.
