Reporting tools

Response Tracker

Response Tracker provides total visibility of the performance of adverts on autotrader.co.uk, highlighting those that need attention and the impact on response after a change, e.g. price adjustment or more images. All this information helps the dealer to refine their adverts to get optimum benefit from their Auto Trader agreement.

Call Tracker

Call Tracker provides dealers with an easy and efficient way to maximise their advertising and sales teams’ performance. Unique tracking numbers are placed on all dealers’ adverts so they can see which one provides the most leads. Call Tracker also allows dealers to react faster to missed calls: with instant alerts whenever a call is missed, dealers will never again have to lose a potential lead.

Web Tracker

Web Tracker allows dealers to measure their online advertising performance quickly and accurately. Dealers can monitor where visitors to their site came from, which pages they viewed and which vehicles are generating the most interest, allowing dealers to adjust their marketing budget accordingly for a better return.

Market Tracker

Market Tracker is an online tool that allows dealer to check their stock against competitors quickly and accurately to see how prices compare, allowing dealers to alter prices accordingly to remain competitive and ensure maximum profit. Market Tracker also provides dealers with details of the vehicles that buyers are looking for, so that they can stock more of what sells.