We're Auto Trader

Home Figures


of UK consumers know who we are and what we do


of UK used car transactions involve cars on Auto Trader


of UK car dealers advertise on Auto Trader

Auto Trader is the UK’s largest digital automotive marketplace

Auto Trader Group plc is a 100% digital business having successfully completed the transition from a print title in 2013. Auto Trader sits at the heart of the UK’s vehicle buying process and operates the UK’s largest digital automotive marketplace.

In addition to its business in the UK, the Group operates a similar business in Ireland through its website carzone.ie.

Auto Trader’s primary activity is to help vehicle retailers compete effectively in the marketplace in order to sell more vehicles, faster. The marketplace brings together the largest and most engaged consumer audience, with the largest pool of vehicle sellers, listing more than 400,000 cars each day. In fact over 80% of all time spent on classified sites is spent on Auto Trader. The Group does not buy or sell any vehicles itself.

Auto Trader’s market-leading position enables it to generate and collect large amounts of data on the UK’s automotive marketplace and leverage its possession of such data to create a suite of products which helps retailers in the following areas:




Find the right stock at the right price


Get stock in front of as many buyers as possible


Promote their business across the multiple digital channels that buyers use


Optimise stock turn and profit