Press releases
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NEARLY ONE MILLION MOTORISTS ARE LOOKING TO BUY A NEW CAR WITHIN THE YEAR BUT DON’T CARE ABOUT HOW GREEN IT IS ACCORDING TO NEW RESEARCH BY AUTO TRADER
Wed 19 Mar 2008
New research by Auto Trader, the UK’s no 1 motoring website and magazine, reveals that currently nearly one million motorists are looking to buy a new car within the year, yet only 3% are concerned about the green credentials of the vehicle.
Motorists are being targeted in the Chancellor’s new budget, which was announced last week, […]
MORE AND MORE MOTORISTS ARE SEARCHING FOR INSURANCE QUOTES ONLINE ACCORDING TO A NEW SURVEY BY AUTO TRADER
Sat 15 Mar 2008
Research by Auto Trader, the UK’s no 1 motoring website and magazine, reveals that more and more motorists are searching for insurance quotes online, with over 4,000 quotes searched for each day on AutoTrader.co.uk – a 30% increase over the last 12 months.
According to the research*, nearly 30% of motorists go online and get quotes […]
AUTO TRADER’S NEW RESEARCH SHOWS ONE IN FIVE USERS SPENDS OVER £120 A MONTH ONLINE
Fri 14 Mar 2008
Auto Trader, the UK’s no 1 motoring website and magazine, has today released new research, which shows that almost 20% of their users spend over £120 each month, which corresponds with the total online population.* Nearly 30% of users spend up to £20 online each month, with a further 30% spending between £20 and £50 […]
Read more »AUTO TRADER ANNOUNCES NEW SUPPLEMENTS FOR 2008
Fri 07 Mar 2008
Auto Trader, the no 1 motoring website and magazine, has announced the launch of five new motoring supplements in Auto Trader magazine throughout 2008.
Auto Trader’s range of new, high-quality editorial supplements for 2008 – Auto Trader Extra – are designed to be expert and helpful guides, covering key motoring topics.
In addition to the supplements, this […]
AUTO TRADER ANNOUNCES RECORD BRAND REACH
Wed 05 Mar 2008
Auto Trader, the UK’s no 1 motoring website and magazine, has achieved all time record brand reach at the start of this year, reaching a combined audience of nearly 10 million motorists* in January 2008. (*Source: Combined ABC/Auto Trader Internal Audit, February 2008).
In January 2008, Auto Trader’s website, www.autotrader.co.uk, enjoyed over 8.5 million unique users*, […]
AUTO TRADER SIGNS MAJOR MANUFACTURER AD CAMPAIGN
Sat 01 Mar 2008
Auto Trader, the UK’s no 1 motoring website and magazine, has announced a major homepage tenancy deal with a new key manufacturer, during the launch month of the publisher’s new look website.
Auto Trader is exclusively hosting a major ad campaign promoting the Chrysler brand, including Dodge, Jeep and Used Approved. The deal, brokered by Group […]
AUTO TRADER ANNOUNCES FIRST MAJOR BRAND RELAUNCH IN 30 YEARS
Fri 22 Feb 2008
Auto Trader, the UK’s no 1 motoring website and magazine, reaching nearly 10 million motorists, is set to take a larger stake in the UK’s new and used car market with the largest-ever brand investment in 30 years.
The Auto Trader relaunch will see a new brand logo and an enhanced and redesigned website and magazine, […]
AUTO TRADER OFFICIALLY HELPS DEALERS TO SELL MORE CARS MORE PROFITABLY
Tue 19 Feb 2008
Auto Trader, the UK’s no 1 motoring website and magazine, reaching nearly 10 million motorists, has been independently measured* against eBay Motors and was found to officially help dealers to sell more cars more profitably. (*Source: HPI Research, 2007)
The independent research looked at the use of AutoTrader.co.uk and eBay Motors by both independent and franchised […]
AUTO TRADER ANNOUNCES THE ROLLOUT OF NEW INNOVATIVE FEATURES
Tue 19 Feb 2008
Auto Trader, the UK’s no 1 motoring website and magazine, reaching nearly 10 million motorists, has announced the rollout of new, innovative features across its website and WAP site.
Auto Trader’s WAP service will be launching display advertising on the existing mobile site, through a partnership with 4th Screen, allowing advertisers to directly target WAP users. […]
AUTO TRADER LAUNCHES NEW CAR ADVERTISING PACKAGE
Mon 18 Feb 2008
Auto Trader, the UK’s no 1 motoring website and magazine, has launched a “New Car Package” following research that highlights the volume of motorists using to the site who are actively looking for new cars.
According to a survey conducted by eDigital Research, 90% of respondents said they use the Internet to find a new car. […]
AUTO TRADER LAUNCHES NEW AGENCY WEBSITE
Thu 14 Feb 2008
Auto Trader, the UK’s no 1 motoring website and magazine, has launched a new agency website – Auto Trader Advertising Solutions - designed by Harvest Digital, to provide advertising and audience information in a concise and convenient format to media buyers and advertisers.
The new Auto Trader Advertising Solutions website – www.autotrader.co.uk/advertising - which launches on […]
MOTORISTS ARE BECOMING LESS AND LESS LOYAL TO THEIR INSURANCE PROVIDERS ACCORDING TO A NEW SURVEY BY AUTO TRADER
Wed 06 Feb 2008
A new survey by Auto Trader, the UK’s no 1 motoring website and magazine, reveals that motorists are growing less and less loyal to their current insurance providers.
Just 24% of motorists commented that they will renew with their current insurer if the existing price is about the same and nearly 30% commented that when it […]
MOTORISTS ARE BECOMING MORE SATISFIED WITH INSURANCE PROVIDERS ACCORDING TO A NEW SURVEY BY AUTO TRADER
Wed 06 Feb 2008
A new survey by Auto Trader, the UK’s no 1 motoring website and magazine, reveals that over 60% of motorists believe their insurance provider dealt with their most recent claim ‘very well’ and ‘quite well’.
Nearly 15% rated their insurance company ‘very good’, with nearly 30% rating them as ‘good’ and nearly 40% rating them as […]
AUTO TRADER LAUNCHES ITS NEW REDEVELOPED INSURANCE AGGREGATOR SERVICE
Tue 05 Feb 2008
Auto Trader, the UK’s no 1 motoring website and magazine, has successfully launched a new insurance aggregator service, which compares its own insurance product against more than 100 other prices from major UK insurance providers.
Quote volumes have already increased by more than 20% since its launch in January 2008, and sales for the first month […]
AUTO TRADER ANNOUNCES NEW SUPPLEMENTS FOR 2008
Tue 29 Jan 2008
Auto Trader, the no 1 motoring website and magazine, has announced an increased investment in its magazine during 2008 with the launch of five polybagged and bound-in high quality, new supplements to boost circulation.
Auto Trader has now developed a range of new, high-quality editorial supplements for 2008 – Auto Trader Extra – which are designed […]
AUTO TRADER GROWS ITS SHARE OF WOMEN CAR BUYERS
Mon 28 Jan 2008
Auto Trader, the UK’s no 1 motoring website and magazine, is now the most visited motoring website by women in the UK, with 1,634,000* female Internet users, reaching more of this audience than sites like Handbag.com, HelloMagazine.com and Confetti.co.uk. (* Source: Comscore, November 2007).
Auto Trader has been steadily growing its share of the UK’s female […]
AUTO TRADER LAUNCHES NEW TECHNOLOGY TO ENABLE ADVERTISERS TO TARGET USERS ACCORDING TO THEIR SEARCH RESULTS
Fri 18 Jan 2008
Auto Trader, the UK’s no 1 motoring website and magazine, has teamed up with ADGENIE, a 3rd party ad format provider to dynamically serve bespoke adverts in real time to users as they search AutoTrader.co.uk.
When a user makes a search within Auto Trader, the search criteria is automatically fed to the ad server, where the […]
DEALERS TO INCREASE ONLINE SPEND IN 2008 ACCORDING TO AUTO TRADER
Thu 17 Jan 2008
New research* from Auto Trader, the no 1 motoring website and magazine, reveals that dealers are set this year to significantly increase their spend on media more focused on motorists. (*Source: HPI Research, September 2007 – 992 dealer respondents).
This includes dealers’ own websites – and motoring websites like AutoTrader.co.uk and classified motoring magazines. However, dealers […]
DEALERS TO INCREASE ONLINE SPEND IN 2008 ACCORDING TO AUTO TRADER
Thu 17 Jan 2008
New research* from Auto Trader, the no 1 motoring website and magazine, reveals that dealers are set this year to significantly increase their spend on media more focused on motorists. (*Source: HPI Research, September 2007 – 992 dealer respondents).
This includes dealers’ own websites – and motoring websites like AutoTrader.co.uk and classified motoring magazines. However, dealers […]
AUTO TRADER TO LAUNCH NEW DIGITAL MEDIA IN-HOUSE SALES TEAM
Tue 15 Jan 2008
Auto Trader, the UK’s no 1 motoring website and magazine, will be taking its digital media sales in-house. Effective as of 1 March 2008, agencies will be dealing directly with Auto Trader for all bookings, whilst AdLink will continue to manage RON campaigns.
The new structure will allow Auto Trader to continue to deliver quality ad […]
AUTO TRADER GROWS ITS SHARE OF FEMALE CONSUMERS
Wed 09 Jan 2008
Auto Trader, the UK’s no 1 motoring website and magazine, has grown its share of female Internet users and is now visited by 1,634,000* women, reaching more of this audience than sites like Handbag.com, HelloMagazine.com and Confetti.co.uk. (*Source: Comscore November 2007).
With a total female audience of over 1.9 million* across all multi media channels including […]
10 THINGS YOU DIDN’T KNOW ABOUT AUTO TRADER
Mon 19 Nov 2007
THE UK’S NO 1 MARKETPLACE FOR MOTORISTS
1. Auto Trader is no.1 motoring website visited by women in the UK, with 1,594,000 unique female visitors per month;
• 34% more women than eBay Motors (1,183,000)
• 227% more than MSN Autos UK (487,000)
• 288% more than Yahoo! Autos (410,000)
• 545% more than AOL Autos (247,000)
2. Auto Trader visitors are 40% more likely to have […]
AUTO TRADER LAUNCHES AUTO TRADER ADVANTAGE – ENABLING DEALERS TO REACH A GREATER MOTORING AUDIENCE
Mon 12 Nov 2007
Auto Trader, the UK’s no 1 motoring website and magazine, has launched its most advanced advertising package to date - Auto Trader Advantage.
Auto Trader Advantage will offer dealers two outstanding features including an exclusive wider audience and full technical data on all adverts.
As part of the Advantage package, Auto Trader has negotiated new, exclusive partnerships […]
AUTO TRADER LAUNCHED ENHANCED SEARCH FUNCTIONALITY
Thu 18 Oct 2007
Auto Trader, the UK’s no 1 motoring website and magazine, has launched a new, enhanced search function on its website, which gives visitors a more detailed and precise vehicle search, enabling them to drill down into specific sub-model and edition ranges across all vehicles.
Visitors are now able to search for vehicles with a range of […]
AUTO TRADER REWARDS EXCELLENCE AT THE INAUGURAL CLICK AWARDS
Tue 04 Sep 2007
Auto Trader, the UK’s no 1 motoring website and magazine, has celebrated best practice in website usability amongst the motor industry, with the first ever Click Awards, held at The Savoy, London, on 4 September 2007.
The Click Awards are based on the Auto Trader Website Usability Study, undertaken in July of this year. It formed […]
